Strategy

I have developed marketing and communications for strategies that range from small, very targeted campaigns to larger, global projects. Every project needs to begin with a sound strategy to ensure that all activity ties back to the main objective. 

Content Development

Content development projects have ranged from:

• large-scale technical whitepapers
• e-mail marketing copy
• bylined articles for placement on news websites
• blog posts 
• web copy 

Engagement

I have extensive experience building and executing on programs focused on fostering engagement with target audiences. These projects have integrated elements to them that extend across media relations, customer events, social media, and content marketing.